Client: Reckitt Benckiser

Artist: Yaren Yavuz

We love bringing research to life through design, and you’ll be seeing more of it!

We worked on the visual design of a user research report prepared for Reckitt Benckiser, focusing on one of the most widely used cleaning products in Turkey.


Illustrations by @akatoh, Yaren Yavuz, brought a colorful, playful tone that elevated the entire flow. She turned data into story, transforming detailed findings into a vibrant and engaging visual narrative.
Her custom icons and linework-focused visuals added a fresh and distinctive touch, offering a new take on conventional and overused presentation styles.
But the real highlight was the personas! Minimal yet expressive characters captured the essence of user profiles so clearly that they pulled us right into their everyday lives. The way these personas came to life made the entire report feel animated and full of character.



Graphic design by Eda Gündüz
Research and reporting by @arastudio