Client: Itz Nutz

Artist: Cansu Bayrambey

Big tastes for tiny humans.
Itz Nutz Kidz is the little sibling of Itz Nutz — one of Turkey’s most beloved plant-based brands. Created by transforming their signature recipes to meet the needs of babies and kids, the new line brings the same clean ingredients and nut-based goodness to an even more sensitive audience.

Our role was to shape the launch of this new chapter with a creative direction that honored the legacy of Itz Nutz while speaking directly to a new generation of eaters (and their parents). Under the concept “Different Worlds, Same Tastes,” designer Cansu Bayrambey crafted visuals for this campaign where the familiar meets the imaginative — playful enough for kids, trustworthy enough for parents.

We also developed a brand strategy and communications plan that positioned Itz Nutz Kidz as both an extension and an evolution: same values, new voices. Our roadmap wove together social, press, and digital storytelling to introduce the sub-brand in a way that felt fresh but fully rooted.