Client: Itz Nutz

Artist: Cansu Bayrambey

Itz Nutz, one of Turkey’s most beloved plant-based brands, set out to refresh its identity to better reflect its vibrant, health-conscious spirit. Following an in-depth field study into consumer perceptions and category expectations, we shaped a lively, fun, and sophisticated visual world that could authentically represent the brand’s evolution.

Our creative direction began with redefining the brand’s presence across all touchpoints. Led by our talented designer, Cansu Bayrambey, the new visual language blends playful energy with modern elegance, a reflection of the values we uncovered during our research: naturalness, trust, and conscious living.

We fine-tuned the existing logo, developed a fresh color palette, designed custom patterns and iconography, and built a visual system that supports a joyful and consistent brand experience. Every element was crafted to express Itz Nutz’s forward-thinking, wholesome character.

This new identity now forms the backbone of the brand’s digital presence, laying the foundation for a redesigned website and social media strategy that feel as joyful and intentional as the products themselves. With a cohesive visual universe and a strategic creative approach, we’ve helped Itz Nutz step confidently into its next chapter.